In a world increasingly conscious of environmental impact, being part of the solution means embracing sustainable choices. This ethos is at the heart of the documentary series “I am UPCYCLED,” presented by Certitude by K during New York Fashion Week. The series is a continuation of their previous documentary, “UPCYCLED,” which shared the inspiring journey of Kanchana Fernando and the brand’s mission to transform textile waste into beautiful, wearable art.
“I am UPCYCLED” is not just a statement, it’s a movement. It represents people proudly saying, “I am UPCYCLED,” by wearing, promoting, and creating upcycled fashion. It’s a declaration of being part of the change, fighting against the waste created by the fast fashion industry, and advocating for a zero-waste future.
Redefining Fashion Waste with Upcycled Clothing
As the world marks International Day of Zero Waste, fashion brands like Certitude by K are leading the way in promoting sustainable fashion practices. During this year’s New York Fashion Week, Certitude by K showcased its commitment to environmental responsibility through the powerful documentary series “I am UPCYCLED,” celebrating the pride of those who choose sustainable fashion.
The fashion industry is notorious for generating excessive waste, with an estimated 92 million tonnes of textile waste produced globally each year. Fast fashion’s relentless cycle of production and disposal has placed a massive burden on the planet. Certitude by K challenges this trend by transforming discarded garments into beautiful, handcrafted pieces using traditional Batik techniques.
The Story Behind Certitude by K
Certitude by K emerged from the rich legacy of Sanathana Batik, a family-owned business founded by Mala Kaluarachchi in the 1980s. What began as a personal passion for Batik evolved into a successful enterprise. Today, Mala’s daughters, Kanchana and Dilini Fernando, continue the tradition while integrating sustainability into the brand’s core values. Kanchana, driven by the environmental impact of fashion, adopted upcycling as a creative solution to reduce textile waste.
By utilizing leftover fabrics from the clothing industry, Certitude by K produces unique, one-of-a-kind pieces that merge heritage with modern eco-consciousness. The brand’s commitment to a circular economy not only reduces waste but also empowers communities by offering sustainable employment opportunities to women in Sri Lanka.
Why Brands Like Certitude by K Matter
With the rise of conscious consumerism, brands like Certitude by K exemplify the positive shift toward responsible fashion. Their approach aligns with the United Nations Environment Programme’s call to rethink the fashion sector and minimize its environmental footprint. By choosing upcycled clothing, consumers contribute to reducing pollution, conserving resources, and supporting social change.
Certitude by K’s impact goes beyond fashion; it’s a movement advocating for change and inspiring other designers to rethink their practices. By celebrating stories of innovation and resilience, we encourage more creative minds to join the fight against waste pollution.
Learn more about Certitude by K, visit Certitude by K’s website.